Discussion:
[IP] trip to the ER with your phone may mean injury lawyer ads for weeks approve
Dave Farber
2018-05-29 20:18:18 UTC
Permalink
Date: May 29, 2018 at 1:06:04 PM EDT
Subject: [ NNSquad ] A trip to the ER with your phone may mean injury lawyer ads for weeks
A trip to the ER with your phone may mean injury lawyer ads for weeks
https://arstechnica.com/tech-policy/2018/05/injury-lawyers-push-ads-to-patients-phones-when-they-go-to-geofenced-ers/
Law firms are using geofencing in hospital emergency rooms to
target advertisements to patients' mobile devices as they seek
medical care, according to Philadelphia public radio station
WHYY. Geofencing can essentially create a digital perimeter
around certain locations and target location-aware devices
within the borders of those locations. Patients who
unwittingly jump that digital fence may see targeted ads for
more than a month, and on multiple devices, the outlet notes.
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--Lauren--
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